From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell’s breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a … start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
“A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world.” –Michael Lewis
If Malcolm Gladwell published his grocery list, I’d eagerly read it.
shgvws
Malcolm Gladwell always has the most interesting insights. This is one of my favorites.
Interested
I found this book fascinating to read. I was amazed to learn about his simple yet profound discoveries.
Great book about how ideas and trends gain critical mass and hit a tipping point.
For a college class I was assigned to read another Malcolm Gladwell book and since I enjoyed it so much I thought I would give this one a try. As an author it held a great deal of appeal. What is that one moment or deciding tidbit of info that turns something routine into a bestseller? The book is loaded with examples. My favorite is the fact …
Another great book by Malcolm Gladwell.
I love all of Gladwell’s books but this is my favorite. Tremendously interesting collection of research about what brings about change.
Insightful.
This is your book if you’d like to learn how information spreads and goes viral.
Fascinating read.
Excellent!!
It’s interesting, but a bit dated
Thought provoking and intellectually satisfying
Gladwell is always an entertaining writer.
I’m apparently one of the few people who didn’t like this book. Every point was incredibly belabored. I understand adding examples to solidify your point but there comes a point where you’re just beating a dead horse, and Gladwell reached that point in virtually every chapter.
not as easy reading as his other books but meaningful anyway.
One of Malcolm Gladwell’s great contributions to thinking outside the box. Very entertaining and thought-provoking.
His best book by far. Still relevant and interesting.
Amazing to read how simple things can affect so much.