From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell’s breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a … start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.
“A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world.” –Michael Lewis
Gladwell always makes me think.
Excellent insight.
Great stuff!
Very informative and thought provoking
Eye opening review of the advantages life bestows upon the lucky few….
Gladwell is a guy who writes about things he is curious about. This book has been a game changer for many people in all walks of life!
Wonderful book and carefully studied information
I love everyone of Gladwell’s books – read each at least twice.
Loved this book – so many fascinating new perspectives!
One of my favorite books ever!