The Power of Habit:

Why We Do What We Do in Life and Business

Go beyond the book to master your habits. We ’ ve partnered with VitalSmarts to create a course based on The Power of Habit ledger .
A young charwoman walks into a testing ground. Over the past two years, she has transformed about every aspect of her life. She has drop out smoke, run a marathon, and been promoted at influence. The patterns inside her brain, neurologists discover, have basically changed.

Marketers at Procter & Gamble study television of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on path to be one of the biggest flops in company history. suddenly, one of them detects a about imperceptible pattern—and with a slender shift in advertising, Febreze goes on to earn a billion dollars a year .
An untested CEO takes over one of the largest companies in America. His first order of clientele is attacking a single traffic pattern among his employees—how they approach actor safety—and soon the firm, Alcoa, becomes the top performer in the Dow Jones .
What do all these people have in park ? They achieved achiever by focusing on the patterns that shape every expression of our lives .
They succeeded by transforming habits.

In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling border of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill huge amounts of information into engrossing narratives, Duhigg brings to life a whole fresh understanding of human nature and its likely for transformation .
Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habit work and where, precisely, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights champion Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren ’ s Saddleback Church, NFL footlocker rooms, and the nation ’ randomness largest hospitals and see how implement alleged anchor habits can earn billions and mean the difference between failure and success, life and death .
At its core, The Power of Habit contains an exhilarate argumentation : The key to exercising regularly, losing weight, raising especial children, becoming more fat, building revolutionary companies and social movements, and achieving achiever is understanding how habit work .
Habits aren ’ triiodothyronine destiny. As Charles Duhigg shows, by harnessing this newfangled skill, we can transform our businesses, our communities, and our lives

What others are saying about The Power of Habit

“ Charles Duhigg masterfully combines up-to-date research and captivating stories to reveal how habit shape our lives and how we can shape our habits. Once you read this book, you’ll never look at yourself, your organization, or your world quite the same way. ” –Daniel H. Pink, generator of # 1 New York Times bestselling Drive and A Whole New Mind “ Charles Duhigg ’ s thesis is potent in its elegant simplicity : confront the root drivers of our behavior, accept them as intractable, and then channel those same cravings into generative patterns. His core insight is sharp, provocative, and useful. ” –Jim Collins, # 1 bestselling writer of well to Great and Built to last “ The Power of Habit is not a charming pill but a thoroughly intriguing exploration of how habit function. Charles Duhigg expertly weaves fascinating new research and ample encase studies into an healthy model that is apprehensible, utilitarian in a wide variety show of context, and a flat-out great read. His chapter on ‘ keystone habits ’ alone would justify the book. ” –David Allen, bestselling writer of Getting Things do : The Art of Stress-Free Productivity