Do you want to stand out from a sea of competitors, and not just sound like everyone else? Do you want to attract more profitable customers – automatically?Are you struggling to create a memorable marketing message? Or are you tired of being the ‘best kept secret’ in your market?Business owners and entrepreneurs – you need to read Don’t Sell Me, Tell Me – as soon as possible! In this book you’ll … read Don’t Sell Me, Tell Me – as soon as possible! In this book you’ll learn how to use storytelling techniques to build trust with your ideal audience, engage hungry buyers and banish mediocre marketing forever.
You cannot underestimate the power of a good story.
Learn how to apply the fundamentals of storytelling to your business and you can uplift, inspire and connect to the hearts of your audience. You can move them to tears, to laughter, and most important, you can move them to action!
Packed with advice you can put to use right away, you’ll learn how to keep your audience eager and ready to hear from you.
What pragmatic and actionable tactics will you learn?
- How to quickly communicate your unique value.
- The secret to connecting with the emotions of your desired audience.
- The foolproof method for standing apart from your competition.
- The most common marketing mistakes even smart business owners make and how to avoid them.
- The singular best way to create an authentic, consistent brand.
Also the following insights:
- The 4 critical elements you must have in place to keep your audience engaged.
- Six different ways you can use stories in your business.
- A step-by-step guide for finding your most powerful brand voice.
- How to structure a story so that your audience feels compelled to listen.
- PLUS, examples to jumpstart the process!
Here’s what this book ISN’T: this isn’t about picking new colors, redesigning your logo or developing your website. This is about building a consistent, unique and authentic brand that attracts your most profitable customers.
How will your business improve?
- Follow a process only a few LEADERS in their markets have figured out
- Get KNOWN for your unique value
- Create content your audience LIKES and shares
- Build – or rebuild – TRUST in your brand
- Gather a loyal group of fans eager to BUY from you
Implement these techniques and watch your profits skyrocket.
Learn how to tell a better story and connect with a loyal audience by scrolling up and clicking the BUY NOW button at the top of this page!
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I received this book as a promotional offer with several other “expert” author books on the subject of marketing and it is the one book that drew me in most to read first; it felt unique from the start and compelled me to keep reading the pages. Greg’s words of advice came through not only intelligently helpful, but truly authentic. The book was transformative and powerfully meaningful. I felt emotionally connected on several levels. Knowing little about this author, it’s obvious in his “storytelling” that tells all, and shows he knows what the real heart of marketing is.
Although the book was brief and not as detailed as some readers might expect it to be – or rather, would wish it to be, because as humans we naturally want ALL the answers for our own personal needs, and we want it all NOW – “Don’t Sell Me, Tell Me” serves its purpose. It creates a spark; it motivates; it broadens one’s mind and helps to give a reader direction. And that’s just what I needed.
Don’t Sell Me, Tell Me is a short book encouraging business owners to use stories as part of their marketing toolbox. These ideas are reminiscent of what Lisa Cron says in Wired for Story, but reworked for a business audience. Koorhan says:
We are predisposed to learn from stories. “Tell me a story” is a familiar phrase to most parents. “Teach me a lesson” is said by no children.
Avid fiction readers know a lot of this information, either from reading Lisa Cron, or other fiction teachers, or from their own intuition. But there is a large group of people who won’t read fiction, because it’s just stories. And stories aren’t real. That’s true. But it ignores another truth: that we learn better from stories than from bland facts, because stories make us feel.
This is important for anyone who owns a business, or who works in marketing or communication. We can use stories to tell people about our business and our brand. People relate to stories, so we can use our stories as a subtle way of showing our target clients they can relate to us.
There is a lot of good information in Don’t Sell Me, Tell Me.
There are also some exercises to help you find your brand stories and brand voice. Koorhan also touches briefly on Carl Jung’s twelve archetypes (for a more in-depth understanding of how to use archetypes in building your author brand, I recommend Author Branding by Rayne Hall).
Overall, Don’t Sell Me, Tell Me is a short and easy-to-read book which demonstrates the importance of story, and gives some great tips for finding and telling your brand stories.
Thanks to the author for providing a free ebook for review.
I received a free copy of this book in exchange for an honest review.
(I’m not sure why I was contacted and asked to do this, other than having landed on an email list.)
The writing is fine. The grammar, punctuation and such are fine.
In fact…
“The king died and then the queen died is a story. The king died, and then queen died of grief is a plot.”
That is written as well in this book as it was in E. M. Forster’s “Aspects of the Novel.”
I did not download the additional workbook offered at the opening of this book, so perhaps I missed the citation?
Either way, I’ve knocked two possible stars off the rating scale due to the very large amount of material in this book which I’ve read in other books. In fact, if you are like me (an author who has read many writing reference books before), you’ll soon get a sense of déjà vu. *SPOILER ALERT* Let me break it down: Use everything you know about how to write a story, aim it at some cookie-cutter ideal reader, and that’s how to market according to this book. Turn your About Me into a story with a full arc about the ideal reader reading your book. That’s it. *END SPOILER*
I did like the line about “A brand is the sum total of all the experiences a customer has with you or your product or company.” Though an article by Guy Smith from September 28, 2004 says much the same thing, so this wasn’t really new information to me, either. (http://www.marketingprofs.com/4/smith1.asp)
The book asked what I stand against, what angers me about my industry or business. Well, one BIG pet-peeve of mine is the way “diverse people” are excluded, especially by book marketers. Why can’t males read romance? I’m not a fan of the category label “chick lit,” as it feels exclusionary. I find it frustrating when I read facts about the low rate of books that American Adults read (http://www.pewresearch.org/fact-tank/2016/11/23/who-doesnt-read-books-in-america/), especially with lines like, “men are less likely than women to have read a book.”
So please consider that as my main reason for knocking off another possible star rating, as at the 68% percent mark in this book, it talks about the ideal reader. It doesn’t make sense to sell to anyone outside an ideal audience of one reader? Should customers be CLONES of one person?
Well, I’m a Lenni-Lenape. I’m not a clone. I’m not someone to whom people market. My values, my name, and my demographic aren’t likely to be on some list of an “ideal reader.” Even my fears are different from those of most Americans. So no, I’m not someone “ideally suited” to have read this book.
I nurture my value of diverse books, and of reference books that have more original ideas and far less of the same words as other publications. That’s the “theme” of this review– to strive higher, to aim for a better world. Something I feel this book does not encourage, support, or do.