“Undeniably brilliant” (Newsday). A Pulitzer Prize finalist delves into the many mysteries of the human mind. “Witty popular science that you enjoy reading for the writing as well as for the science” (The New York Times Book Review).
“Utterly captivating” (Malcolm Gladwell): From the authors of the blockbuster New York Times bestseller Freakonomics comes a revolutionary look at the human thought process. Learn how to retrain your brain and succeed at everything from minor life hacks to major business decisions.