Author: lisacron

What’s the secret to crafting an enthralling story? A leading expert offers step-by-step advice based on insights from cognitive science. “I’d never consider writing a novel without Lisa’s input, and neither should you” (New York Times bestselling author Caroline Leavitt).

“A practical, heartfelt manual for anyone who needs to change minds and actions. Lisa Cron shares the art of practical empathy with leaders who care enough to make a difference.”—Seth Godin, author of The Practice A step-by-step guide to using the brain’s hardwired need for story to achieve any goal, from the author of Wired for Story Whether you’re pitching a product, saving the planet, or convincing your kids not to text and drive, story isn’t just one way to persuade. It’s the way. It’s built into the architecture of the brain, and has been since early humans gathered around…