Browsing: Consumer Behavior

Why would a smart New York investment banker pay twelve million dollars for the decaying, stuffed carcass of a shark?…

My gravest mistake was falling in love with my husband.It crept up on me so slowly that I didn’t even…

A new edition of a classic business text from a New York Times bestselling author: Learn why people say yes — and how to resist when others try to persuade you — in this research-based examination of ethical persuasion. With over 55,000 five-star Goodreads ratings!