Do you sell as many books as you want to?Amazon ads revolutionized publishing. But how do you get them to work?Have you bought books that promised answers, or paid hundreds of dollars for courses, yet still struggle to profit? Do you belong to a secret Facebook group . . . but fear you’re being ripped off?Amazon ads are hard to master. But if you do, they’ll reward you. They tap into an audience … you. They tap into an audience hungry for books, and willing to pay full price.
The ads follow a standard pay per click advertising model. Marketers have had two decades to figure out how that model works. There’s a skillset for the job.
This book explains it.
If you’re tired of rumors, guesses and secret strategies, this book shows you:
- How to tap into a buying audience
- The neuroscience behind clicks that don’t convert (and how to get more that do)
- The tactics of expert optimization
- Ad types to avoid (and why)
- Why scaling is so hard
This book gives you the knowledge to advertise at profit. It’ll surprise you, and bust the myths holding you back.
You’ll never look at advertising the same way again. Are you ready to unleash your Amazon ads?
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I have worked in digital advertising since 2004 and have spent thousands of dollars on Amazon Ads over the last few years but never felt like I understood the system, or was getting any better with Amazon Ads, quite frankly. Until I read this book. Amazon Ads Unleashed is the first book on ads which I’ve read which truly understands how Amazon’s algorithms work, and the first that has been able to explain to me why Amazon Ads can give such head-scratching results at times. Some of the tips in here are gold and I’m already seeing a big improvement. Highly recommended.
As an author who’s published a lot of books in the last 30 years of my career, I try to stay on top of marketing and promoting and what is working. I’ve read quite a few of these types of books, and with most I can get a few good ideas from them but not too much when it comes to utilizing their method and moving the needle on sales.
This book was different for me. Recommended by a fellow author and friend who’s hitting five figures in sales a month like it’s nothing, I stated to use the book once I had read and marked it up. I didn’t want to review until I was 100% sure it worked or didn’t. And it did. My sales have nearly doubled in the four months I’m using this system. Lots of great insight and a constant reminder to not take anything written at face value. Do some research. Highly recommended.
This book was better than all the books and courses I’ve read and taken on the subject thus far. I plan to go back and read the rest of the series.
Authors, I’ve spent a lot of time over the last year trying to get a handle on Amazon ads via courses, resources, etc…reading this book really opened my eyes to how wrong I’ve been doing things.
After 18 years in the industry, 77 books published, I’m looking forward to implementing these tips.
I’ll need to re-read first to absorb it all. So good.
This book is by far the easiest to understand when it comes to discussing amazon ads. The author plainly and honestly discusses amazon ads and shares his perspective on what works and what doesn’t and why. He certainly opened my eyes to what I could be doing better and what I liked most is that I wasn’t left scratching my head as has occurred with most other books on this topic, because he makes it accessible. A must read if you really want to take off with your books.
4.5/5
Amazon ads may seem easy on the surface, but if you’ve had your first go at it, you’ve probably discovered just how confusing it can be like I did.
I picked this book up after reading a slightly more elementary marketing book for a solid foundation. Man, am I glad I did!
So like the blurb says, this is a book about marketing, specifically Amazon Ads. Inside it is valuable knowledge and strategies you can employ to help make your ad campaign a success regardless of where you’re at in your career.
First and foremost, this book was really useful to help me analyze what went wrong with my first Amazon ad. The author provides many cases where certain criteria may be emphasized and others ignored, which can cause an ad to fail. My impressions were great, but no one was clicking or converting. I found the answers in this book, and a heck of a lot more than that.
There are many elements that make up an Amazon ad. Your sales rank, CTR, CVR, bids, CPC, the list could go on and does. Ryan takes the reader through each element in different views to help explain why they matter, and to help educate on potential misconceptions you may have.
With the plethora of terms and information to go over, it may get exhausting here and there. You may want to throw the book at the wall a couple of times. I kept asking myself why’s it got to be so complicated (cue Avril Lavigne music), but it’s the nature of marketing these days and something you’ll have to come to terms with.
I’m glad I bought a physical copy of this book so I could highlight and mark sections (haven’t quite done the latter yet, but it’s on my to-do list!) for future reference.
I’m definitely going to be using this book again as I continue my journey with ad campaigns with Amazon, and with the knowledge I’ve gained, I know that in time I can get to a good place with my marketing. Definitely worth a read if you want to up your game on Amazon!